2008 MASTER SALES CLUB
FIRST MILLION IN SALES
COACHING PROGRAM
The Best Sales Training Program in America
The 4 Sales Success Principles
1. Must have a great Sales Plan that includes:
- 5 Year Income to Sales Goal Plan
- Right Businesses to Call On
- An Expertise/Competitive Advantage
- Proactively Sell Customers
- The Right Sales Activity and Know Your Numbers Game to Achieve Great Sales Success
2. Need to be an expert at selling 10-25 Great Ideas of $25,000 or greater per sale.
3. Must have a creative and professional Prospecting Campaign along with a Monthly Communication Campaign to stay top of mind with customers and prospects.
4. Must be able to Master “Objective” (Consultative) Selling.
Studies Show You Need to Sell GORILLA Type Sales to Make a Lot of Money!
Your Average Buyer Sale |
Number of Sales Won |
# of Presentations (50% Win Rate) |
# of Presentations per Day |
Your Sales Potential |
Commission Potential* |
Earnings Per Sale |
$500 |
482 |
964 |
Four per day |
$241,000 |
$42,175 |
$87.50 |
$1,500 |
240 |
480 |
Two per day |
$360,000 |
$63,000 |
$262.50 |
$10,000 |
50 |
100 |
One every 2 days |
$500,000 |
$87,500 |
$1,750 |
$25,000 |
30 |
60 |
One every 4 days |
$750,000 |
$131,250 |
$4,375 |
$50,000 |
20 |
40 |
One every 6 days |
$1,000,000 |
$175,000 |
$8,750 |
$100,000 |
15 |
30 |
One every 7 days |
$1,500,000 |
$262,500 |
$17,500 |
*Assumes a 50% commission rate, a 35% average selling margin and does not include business expenses.
HOW THE COACHING PROGRAM WORKS AND WHAT'S INCLUDED
When you sign up for the coaching program you receive 12 points that you can use for any of the 4 steps in the program.
- The first step is to develop a great sales plan which is 3 points. Developing the plan will involve one-on-one coaching time with me over the phone. We generally complete the plan in the first 30 days after you sign up.
- The remaining 9 points can be used in steps 2-4 (listed below) any time over 12 months. Additional points can be purchased in groups of six for $660.
- I will help you select the best idea and sales skills Webinars to meet your sales income goals. All Webinars last 60+ minutes, are live, interactive, taught by me and recorded so you can review them later.
- Each month you receive a newsletter and prospect letter that you can personalize and send to your clients and prospects (see below for details).
- We will get together for a coaching session when I attend ASI, PPAI, Promotions East or SAAC shows.
- Each month you receive a sales tip along with the new Webinar schedule.
- You can call me or email me with quick questions.
- You can sell my 7 Exclusive Ideas (see below for details).
- You earn MAS/CAS credits after you complete your 12 points.
- Several supplier partners offer The Promotion Coach (TPC) Bucks when you sell their line. TPC Bucks are used to help offset your training investment.
- The time commitment is minimal. Coaching requires 1-2 hours of homework. Building your prospect campaign will take about two hours. The Webinars take about one hour a month. When you stop and think about it, we work for our customers 240 hours a month. Can you find two hours a month to make yourself better? I think so.
Step One: Sales Plan (3 Points)
- You will complete a sales assessment and send me your billings report.
- With this information I build you a Million Dollar Territory Account Plan plus a 5 Year Sales and Income Goal Forecast.
- Together we build an Expertise and Coaching Plan to achieve your goals.
- I make sure you are calling on the right businesses and the right prospects.
- This is accomplished over the phone through three one-on-one coaching sessions.
Step Two: Marketing Yourself Best Practices (1 Point)
- You will take a live Webinar to learn prospecting best practices.
- I will help you design a prospecting campaign so you can stand out from the 50 to 100 other salespeople you are competing with to gain appointments with prospective customers.
- You will learn the best organizations from which to get referrals.
- You will learn how to build a Professional Prospecting Campaign.
- You will learn how to leave a Professional Voice Mail Message.
- You will learn how to overcome objections on the phone to gain appointments.
- With the help of examples you will write a Personal Executive Summary/BIO to use for prospecting.
- You will receive 10 prospect letter templates to use with your prospecting campaign.
- You will receive a copy of my Agency Executive Summary.
- You will receive a copy of my Agency PowerPoint with promotion research studies that you can personalize for your company.
Step Three: Consultative Selling Course (1 Point Each)
You will learn how to consultatively interview a customer so you gain assignments of $25,000 to $100,000+. There are 5 courses offered. Each course gives you the best questions to ask and an interview process to win big sales.
- Course 1 – Learn the 7 Step Promotion Interview Process
- Course 2 – Learn how to Interview a Sales Manager, Channel Manager or National Account Manager
- Course 3 – Learn how to Interview a Marketing Manager, Product Manager or Marcom Manager
- Course 4 – Learn how to Interview a Trade Show or Meeting Event Manager
- Course 5 – Learn how to Interview a Safety Manager, Plant Manager or Human Resource Manager
Step Four: Top 40 Ideas to Sell (1 Point Each)
To sell $500,000 to $1,000,000+ per year you have to learn to make sales of $25,000 or more. With each idea Webinar you will learn: the $ales opportunity you can win, best questions for interviewing the customer, how to back up your successful idea with facts and research, and how to propose and budget the idea. You will also get a photo of several of my case studies that you can show your clients.
- The Webinar ideas are based on the 1000s of projects I have sold with a few ideas from Key Suppliers.
- All idea Webinars involve promotional products. I define a promotional product as anything I can sell the client to help achieve their business objective.
- The idea Webinars will give you a whole new perspective from which to sell promotional products and will result in sales of $10,000 and $100,000+ per sale.
- You will receive a PowerPoint presentation with each idea Webinar that can be customized and presented to YOUR clients. In addition, many of the Webinars include proposals, case studies, budget examples and prospect letters. You will receive copies of all the documents referenced in the Webinar.
- Webinars are broken down by business objectives so you can sell ideas based on your client’s objectives.
- B2C = Business to Consumer Selling, B2B = Business to Business Selling.
- Retail is defined as Banks, Credit Unions, Restaurants (Sit Down or Fast Food), Malls, Auto Dealers, Any Type of Retailer, Sports Teams, Community Events, Grocery Stores, Pharmacy, C-Store/Gasoline Store, Airports, Hospitals, Long Term Care, Colleges and K-12 etc.
- Package Goods MFG is any manufacturer who makes a product the consumer would purchase.
- B2B Businesses include all industries that sell their product from one business to another business.
- Topics include the following with new Webinars added each month.
B2C Retail Traffic Building
- Course #1 – Traffic Ticket Overview
- Course #2 – Traffic Ticket Case Study
- Course #3 – Webdecoder Overview
- Course #4 – Webdecoder Case Study
B2C Retail or Package Good MFG Consumer Purchase Promotions
- Course #1 – Character Marketing
- Course #2 – Gift with Purchase (Music or Ring Tones or Phone Minutes) Promotions
- Course #3 – Coupons using Peel A Deal or Compendium
- Course #4 – Major League Sports Tie In Promotions
- Course #5 – Loyalty Programs
- Course #6 – In Pack, Near Pack, Mail In, Self Liquidator Promotions
B2C Package Goods MFG Channel (Broker/Distributor) Promotions
- Course #1 – Broker Sales Incentives
- Course #2 – Store Manager Purchase Incentives
B2C Retail Employee Programs
- Course #1 – Positive Attitude/Morale
- Course #2 – Safety
- Course #3 – Recruiting
- Course #4 – Absenteeism
B2C Consumer Website Promotions
- Course #1 – Webdecoder Promotions
- Course #2 – On-Line Games
B2B Sales Force Promotions
- Course #1 – Sales Recognition
- Course #2 – Sales Contests
- Course #3 – Prospecting To Go Direct Mail
- Course #4 – Sales Presence Direct Mail
- Course #5 – Prospecting to Go Multiple Direct Mailings
- Course #6 – Customer Referral Program
B2B Channel (Distributor/Dealer/VAR/Jobber) Sales Force Promotions
- Course #1 – Sales Recognition
- Course #2 – Channel Sales Contests
- Course #3 – Co-op Programs
- Course #4 – Parts Manager Purchase Incentives
B2B Product Promotions
- Course #1 – Existing Product Promotion
- Course #2 – New Product Launch
- Course #3 – Eco-Friendly Promotions
B2B End User Promotions
- Course #1 – Purchase and Trial Promotions
B2B Website Promotions
Trade Show and Event Marketing Promotions
- Course #1 – Trade Show Marketing Basics
- Course #2 – Trade Show Case Study
HR and Safety Programs
- Course #1 – Years of Service
- Course #2 – Safety Programs
- Course #3 – Employee Recognition
- Course #4 – Absenteeism
Company, Retail Licensed Merchandise Stores and Apparel
- Course #1 – Company Store
- Course #2 – Retail Licensed Merchandise Stores
- Course #3 – How to Sell Apparel
Gift Selling
- Course #1 – How to Sell Gifts for Customers or Employees
Calendar Advertising
- Course #1 – B2B Calendar Advertising
- Course #2 – B2C Calendar Advertising
Non Profit Promotions
- Course #1 – Donor Incentives
- Course #2 – Cause Partners Promotions
1st Million in Sales Self Study Materials
When you sign up you will receive these materials. The materials are used on a self study basis and are referenced in coaching sessions and Webinars.
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My 7 Exclusive Ideas You Can Sell
One of the best pieces of advice my father gave me was to find ideas that I could sell on an exclusive basis. Each of these ideas can sell from $25,000 to $1,000,000 per sale.
- TrafficTicket
- RKM Game Cards
- Vacation Awards
- Amazon Awards
- Registered Key Tag
- Webdecoder
- Netdecoder
Plus you can use my Creative Team that can help you with Concept/Proposal Development, Copy Writing, Graphic Services, Print Production, Fulfillment, Lists and Web Services.
Monthly Customer Newsletters and Prospect Letters
The purpose of the newsletter is to educate customers and prospective customers on why they should work with you.
- The newsletter will also explain why customers should invest their marketing dollars in promotional products and promotions rather than advertising and other print mediums.
- The newsletter will keep you from being out of sight, out of mind.
- It will also help you sell customers your value so they know you are the best choice. Remember, just because they bought from you once does not mean they will buy from you again.
- The newsletter is 8.5” x 11”, four color, two-sided document designed to be customized with your logo and title. The prospect letter is a professionally written, one-page document that includes voice mail scripts.
- You can email the newsletter to your customers/prospects or you can print and mail it. The prospect letter is ready for personalization and to be printed on your letterhead.
- The newsletter and corresponding prospect letter is emailed to you the first week of each month.
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Sample Newsletter/Prospect Letter Topics
- Maximizing your Trade Show Investment
- The Thought Does Count: Corporate Gift Giving
- The Power of Promotional Products
- Use Advertising Calendars to OUT-MARKET Your Competition
- TrafficTickets™
- Variable Ratio Reward Cards™
- Get in the Door Faster with Creative Direct Mail Campaigns
- What a Well Designed Employee Recognition Program Can Do for You
- New Ideas for Website Promotions
- Protecting Your Image with Apparel Programs
- Add Character to Your Marketing
- Go Green with Eco-Friendly Promotional Products
- View Samples
INVESTMENT
- $110 per month for 12 months = $1,320
- 1st Million Self Study Materials = $199
- Total Investment: $1,519 plus freight
- Billed to your credit card on a monthly basis which makes it easy on cash flow
RETURN ON INVESTMENT
- Learn $450,000-$600,000 new ideas
- Learn from real case studies with sales of $10,000 to $100,000+
- Grow Sales $160,000 in 12 months
- A Pepperdine University Study saw an average sales increase of 25% after taking a 7-step consultative selling course.
- Coached by me! I know what it takes to succeed at selling promotions.
- Sell just $7,000 in 12 months and your investment will be covered.
To Sign Up for the MASTER SALES CLUB contact Ted at 952-835-6622 or tdavies@paradigmpartners-inc.com
